Get to know your customers.

Get to know your customers.

Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place.

Start for free
See what’s in it for you.

See what’s in it for you.

See what’s in it for you.
  • landscape icon

    Build a complete picture.

    Understand your site and app users to better evaluate the performance of your marketing, content, products, and more.

  • bulb icon

    Get insights only Google can give.

    Access Google’s unique insights and machine learning capabilities to help get the most out of your data.

  • restart icon

    Connect your insights to results.

    Analytics is built to work with Google’s advertising and publisher products so you can use your analytics insights to reach the right customers.

  • checklist icon

    Make your data work for you.

    Process and share your data quickly with an easy-to-use interface and shareable reports.

See all benefits

Google Analytics helped us optimize our art marketplace, resulting in 400% year-over-year revenue growth for our art business.

Mariam Naficy, Founder & CEO, Minted

Dive into the details.

Get the most out of your data with features like analytics intelligence, detailed reporting, and so much more.

See all features
Dive into the details.
Designed to work together.

Designed to work together.

Easily access data from other Google solutions while working in Analytics, for a seamless workflow that saves you time and increases efficiency.

Designed to work together.
  • googleads icon

    Google Ads

    Gain deeper insights into how users from your Google Ads campaigns engage with your site.

  • data-studio icon

    Data Studio

    Connect Analytics with Data Studio to easily build performance dashboards and create customized reports.

  • optimize icon


    Create custom site experiences using the audiences you’ve already created in Analytics.

See all integrations

Find a solution that fits.

Analytics offers small business and enterprise solutions to help you see what’s working and fix what’s not.

Compare versions

Mumzworld reaches a 300% return on ad spend with Google Analytics.

Mumzworld used Analytics to gain insight into their return on advertising investment and make sense of their retail data to improve product availability. The result was a 300% return on ad spend.

Read more
Mumzworld reaches a 300% return on ad spend with Google Analytics.